Sterling Talon Privacy Policy
LAST UPDATED: 10/11/16
We are committed to protecting the privacy and
security of the users of our sites.
This privacy policy will advise you about our guidelines concerning the use of your personal information, including, without limitation, the reasonable efforts we make to protect your personal information in accord with these guidelines, and about what choices you have concerning our use of such information. Please read this policy carefully. We may need to change this policy from time to time in order to address new issues and reflect changes on our sites. We will post those changes here so that you will always know our policies regarding what information we gather, how we might use that information and whether we will disclose that information to anyone. Please refer back to this policy regularly.
If you have any questions or concerns about our privacy policy, please send an e-mail to atanner@sterlingtalon.com or contact us at 19C Trolley Square, Wilmington, DE 19806.
Scope of Privacy Policy
This policy applies to your use of the Website owned or operated by Strategenic, Inc. and affiliated companies (collectively "we," "us" or "our"), including sterlingtalon.com and any our Facebook page or other social media pages, (collectively, the "Sites"). Unless we say otherwise, all references to the Sites in this policy include all such sites. This policy does not apply to your use of unaffiliated sites to which any of the Sites only link. This policy covers only information collected on the Sites and does not cover any information collected offline by us.
Personal Identification Information
We may request personal identification information from you (such as your name, street address, telephone number, e-mail address and/or any other identifier that permits the physical or online contacting of you) in connection with your use of, or participation in our Website , our contests, sweepstakes, promotions, games, surveys, forums, content submissions, chats, bulletin boards, discussion groups, requests for suggestions, visitors' requests for free products or services or additional information (including via e-mail to us) and in connection with other activities, services or resources we make available on any of our Sites. In all these cases, we will collect personal identification information from you only if you voluntarily submit such information to us. Except as otherwise provided in this policy, we reasonably endeavor to ensure that we never intentionally disclose any personal identification information about you as an individual user to any third party without having received your permission (through opting in or similar procedures) except as provided for herein or otherwise as permitted or required under law.
Non-personal Identification Information
We collect non-personal identification information through the use of, without limitation, the following types of methodology:
Cookie technology: A "cookie" is an element of data that a website can send to your browser, which may then store it on your system.
IP address tracking: An IP address is a number that is assigned to your computer when you are on the Internet. When you request pages from our Sites, our servers log your IP address.
Web beacons: A Web beacon, or "clear gif," is a small graphic image on a webpage or Web-based document that a website can use to determine information about a user.
Non-personal identification information might include the browser you use, the type of computer you use and technical information about your means of connection to our Sites—such as the operating systems and the Internet service providers utilized and other similar information. Our systems may also automatically gather information about the areas you visit and search terms you use on our Sites and about the links you may select from within our Sites to other areas of the Web or elsewhere online.
We use such information for our business purposes and, in particular, primarily to administer the Sites, better manage advertising on the Sites and, in the aggregate, to understand how our users as a group use the services and resources provided on our Sites. This way, we know which areas of our Sites are the favorites of our users, which areas need improvement and what technologies are being used so that we may continually improve our Sites.
We may share this aggregate statistical information with our partners, suppliers and other third parties, but we will not share any individual names, personal navigational or other personal information. For example, we may use a third-party advertising company to serve ads when you visit our Sites. We may share demographic and preference information with this company to allow them to display appropriate advertisements for you.
We use a proprietary advertising server to display ads on our Sites. In addition, advertisers may elect to use third-party advertising companies to serve ads onto our Sites. Some of our advertisers may display ads on our Sites that may use cookie technology or Web beacons to (i) identify nonpersonal information about our users (such as connection speed, browser and country of origin) and (ii) track user behavior within our Sites. Advertisers generally use such information to customize the display of ads within our Sites. We will not permit such advertisers to collect any personal information from our users within our Sites, however, you may choose to voluntarily provide the advertisers with your personal information. We do not have access to these cookies or any information that they may contain.
Further, we currently contract with a third-party Web analytics provider to help manage and optimize our Sites. We use this service to help us measure the effectiveness of our advertising and how visitors use our Sites. To do this, we use Web beacons and cookie technology on the Sites. The type of information we collect includes the number of hits a webpage receives, the type of browser used and the number of times a visitor makes a purchase from a particular promotion. By supplementing our records, this information helps us learn things like what pages are most attractive to our visitors, which of our products and services most interest our users, and what kinds of offers our users like to see. Although this third-party provider logs the information coming from our Sites on our behalf, we control how that data may and may not be used.
Links to Other Sites
Users will find advertising or other content on our Sites that link to the Website of our partners, suppliers, advertisers, sponsors, licensors and other third parties. We do not control the content or links that appear on these sites. In addition, these sites or services, including their content and links, may be constantly changing. These Website may have their own privacy policies and customer service policies or no policy (policies) at all. We encourage you to review the privacy policies of any third-party sites or services before providing any of them with your personal information.
Security Policy
Protecting your privacy and your information is a top priority. We have taken reasonable measures to secure both your information and our physical premises. We exercise reasonable care in providing safe transmission of your information from your PC to our servers (unless sent by a means outside of our control, such as e-mail). However, we cannot guarantee that our measures will completely bar unauthorized access to your information, and by using the Sites you assume this risk.
Choice/Opt Out
If you "opt in" to receive information from us or others, you can change your mind later. If, at any time, you would like to stop receiving such information or opt out of a feature, you can send us an email to notify us of your intention. You should be aware, however, that it is not always possible to completely remove or modify information in our databases and servers, although we will always make reasonable efforts to do so upon your request, and we are unable to have your information removed from the records of any third party who has been provided with your information in accordance with this policy.
Google Analytics & Adwords Disclosure
This website, sterlingtalon.com, uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site.
This could mean that we advertise to previous visitors who have not completed a task on our site such as using the contact form to submit an inquiry. Advertising could be in the form of an advertisement on the Google search results page or a site in the Google Display Network.
Third-party vendors, including Google, use cookies to serve ads based on someone’s past visits to the sterlingtalon.com website. Any data collected will be used in accordance with our own privacy policy and Google’s privacy policy.
You can set preferences for how Google advertises to you by using theGoogle Ad Preferences page. You can also opt out of interest-based advertising entirely by adjusting cookie settings or permanently using a browser plug-in.
Sterlingtalon.com uses Google Analytics to help analyze how visitors use the site. The tool uses “cookies.” These are text files placed on your computer to collect standard Internet log information and visitor behavior information in an anonymous form, including Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp and number of clicks. This information, in Google Analytics, is used to analyze trends, administer the site, track the user’s movement in the aggregate and gather broad demographic information for aggregate use. IP addresses, etc., are not linked to personally identifiable information in Google Analytics. The information generated by the cookie about your use of the website (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity for sterlingtalon.com.
As part of our commitment to transparency and your privacy, we provide the following links to opt-out of cookies provided by both our first-party ad server and many third-party advertising partners who may be engaging in online behavioral advertising:
- First-Party Opt-out – Please visit this link to opt-out of cookies from our first-party ad serving vendor, Google. The link is//www.google.com/settings/ads/onweb/
- Third-Party and Online Behavioral Advertising Opt-out – Please visit this link to opt-out of cookies from more than 50 major third-party behavioral advertising providers. The link is//www.aboutads.info/choices/
Consent to Transfer
The Sites are operated in the United States. If you are located in the European Union or elsewhere outside of the United States, please be aware that any information you provide to us will be transferred to the United States. By using our website, participating in any of our services and/or providing us with your information, you consent to this transfer.
Your Acceptance of These Terms
By using any of the Sites, you signify your acceptance of our Privacy Policy, your promise to comply with the representations you make and contained in the privacy policy and your understanding of the scope and limitations of the protections provided under the Privacy Policy and Terms and Conditions. If you do not agree to these policies, please do not use our Sites. Your continued use of the Sites following the posting of changes to these terms will mean that you accept those changes.